ConvertPlus is a WordPress plugin that provides various features for website optimization and lead generation. It is primarily used to create pop-up forms, slide-in forms, and other types of opt-in forms to capture email addresses and generate leads from website visitors. ConvertPlus offers a user-friendly drag-and-drop editor and various customization options to create visually appealing and effective opt-in forms.

Some key features of ConvertPlus include:

1. Pop-up and Slide-in Forms: You can create different types of pop-up and slide-in forms, such as exit-intent pop-ups, timed pop-ups, and more, to engage with website visitors and collect their information.
2. Drag-and-Drop Editor: ConvertPlus provides an intuitive drag-and-drop editor, making it easy for users to design and customize their opt-in forms without requiring coding skills.
3. A/B Testing: You can run A/B tests to determine which opt-in form variations are most effective at converting visitors into subscribers or customers.
4. Integration: The plugin offers integration with popular email marketing services like MailChimp, AWeber, and more, allowing you to seamlessly add captured leads to your email marketing lists.
5. Exit-Intent Technology: ConvertPlus can detect when a user is about to leave your website and display a targeted pop-up to encourage them to stay or subscribe.
6. Analytics and Reporting: It provides analytics and reporting features to track the performance of your opt-in forms, including conversion rates and engagement metrics.
7. Mobile Responsive: ConvertPlus is designed to be mobile-responsive, ensuring that your opt-in forms look and work well on various devices and screen sizes.
8. Custom Triggers: You can set up custom triggers to display opt-in forms based on user behavior, such as scroll depth or time spent on a page.