The WooCommerce MSRP plugin enables you to set and display Manufacturer Suggested Retail Prices (MSRP) or Recommended Retail Prices for your products on sales pages. This feature provides transparency to customers, helping them understand the value of purchasing from your store.

Within your product editing interface, an additional field labeled MSRP is available alongside regular pricing information. Enter the MSRP here, and it will be visible to customers on the front end. For bulk product imports, you can use meta: _msrp to import MSRP values. By default, the MSRP is presented with a strikethrough, similar to a sale price. You have the flexibility to style these elements according to your preferences, as the entire content is contained within a div with a class of “woocommerce_msrp,” and the price itself is within a span with a class of “woocommerce_msrp_price.”